310.740.0302
310.740.0302

Sellers Guide

  • How can I prevent LEAVING $$$ ON THE TABLE with my selling price?
    First and foremost in alleviating real estate seller concerns is enlisting the help of a qualified real estate professional with strong knowledge of the community and neighborhood. He or she will conduct a thorough market analysis of your property. The analysis and price must reflect what local real estate agents and potential buyers recognize as current market values. Properties that are clean, uncluttered, have attractive exteriors and appear to be in good condition are typically of higher value.Although you, as a seller, might be tempted to set a price above what you actually expect to receive, if your asking price is too far in excess of the market’s realistic value range your property will be ignored by agents and buyers.A home that sells quickly does not necessarily mean it was priced too low. It’s more likely that the scenario reflects the accurate pricing made possible by a smart, knowledgeable agent who took the time to conduct a thorough market analysis and negotiate on the seller’s behalf.On the other hand, under-pricing can be an effective marketing tool a savvy agent might employ to generate intense buyer interest and create a multiple offer situation to assure the highest price.
    Back To Top
  • How can I be assured that BUYERS WILL UNDERSTAND THE VALUE of my terrific home?
    Your property must be presented to agents and prospective buyers in the most attractive and engaging way possible. That means combining a professionally-written description, professional photographs and, if warranted, a professional video tour of your home. These things should be done only after putting your property in the very best condition your time and budget will allow, and might include thorough cleaning, painting, re-landscaping, de-cluttering, and “staging” using your own or other furniture and accessories.
    Back To Top
  • Will my property be THOROUGHLY MARKETED to get the best selling price?
    Effective marketing depends on the experience, market knowledge, marketing expertise and strong professional and community presence of your real estate professional. Today, the internet and well-coordinated open houses for buyers and agents are examples of key marketing tools. Utilizing highly visible and effective websites such as www.sothebyshomes.com and www.joansather.com, and diligent buyer and agent follow-up is vital. In other words, it’s not just what marketing tools are used, but also how they are used. Having the backing and resources of a strong brokerage firm such as Sotheby’s International Realty® brings much to the table when it comes to alleviating real estate seller concerns.
    Back To Top
  • Letting strangers into my home and keeping my home tidy at all times will DISRUPT MY LIFE!
    Yes, your life will be disrupted. That’s the bad news. The good news is that as you prepare to list your home for sale, the clean-up-throw-out-store-it-or-give-it-away process will put your life in order and move you closer to your goal.
    Back To Top
  • If I sign a listing contract I will be fully obligated to SELL, EVEN IF TERMS AND PRICE do not meet my needs.
    When you sign a listing contract with your real estate agent, think of it as the beginning of a partnership. You are in this together for the goal of selling your property. When you support each other, the goal will be reached efficiently and in a manner that works for you. There might be unforeseen experiences, but with clear communication you and your agent can remain on track.If the real estate market is not reacting favorably for you, or if you change your mind about your goals, you and your agent can make a mutual decision about the future of your partnership. After all, you are the customer. Your agent is there to support you. I am always happy to meet with prospective clients at their convenience, so please feel free to contact me anytime.
    Back To Top

Why choose Joan Sather and Sotheby’s International Realty®? (Click here for some solid reasons)